Partner Recruitment & Onboarding

A structured approach to identifying, qualifying and activating resellers, ISVs, GSIs, affiliates and accelerators that fit your ideal partner profile, so new partners reach their first deal faster instead of joining a long tail of inactive logos.

Our Approach

Profile

We define your ideal partner profile using firmographic, capability and customer-overlap criteria, so every recruitment conversation starts with fit.

Qualify

We run a consistent evaluation and business-planning conversation before any agreement is signed, so only committed partners join your program.

What You Receive

An ideal partner profile and scoring model, a prioritized target list, recruitment messaging and outreach sequences, a 30-60-90 day onboarding playbook and activation metrics.

Source

We build a qualified target list and run structured outreach through vendor ecosystems, marketplaces, industry networks and direct prospecting.

Activate

We design a 30-60-90 day onboarding journey covering enablement, joint account planning and a first-deal plan for every new partner.

Track Record

Onboarded 50+ MarTech agencies, ISVs and regional resellers for MoEngage, and expanded into six new markets through structured partner recruitment.